SOFHIA CABALLERO
KOL MANAGER
Sofhia Caballero is a Filipino KOL Manager, content creator, and brand partnership specialist known for combining creativity, communication, and strong industry connections to build high-impact marketing collaborations. Currently a dedicated nursing student, she balances her academic journey with an active role in the marketing and digital content industry, where she leads influencer and talent coordination for brand campaigns.
As KOL (Key Opinion Leader) Manager, Sofhia oversees the sourcing and pooling of affiliates, content creators, influencers, TV hosts, and Filipino artists for brand activations and marketing initiatives. Leveraging her extensive network and industry relationships, she connects brands with the right personalities to maximize reach, credibility, and campaign performance.
She manages the full influencer collaboration process — from talent identification and coordination to communication alignment, campaign preparation, and execution. Sofhia is also responsible for preparing and organizing PR packages, ensuring that every brand collaboration delivers a professional and memorable experience for creators and partners.
With hands-on experience in freelance modeling, brand collaborations, and content creation, she brings strong on-camera understanding and creator insight, allowing her to bridge the gap between brands and talents effectively. Her background in live selling, creative campaigns, and brand ambassadorship enables her to design collaborations that are authentic, engaging, and conversion-driven.
Driven by passion, organization, and relationship-building, Sofhia plays a key role in strengthening the creator ecosystem of JAZA Media — helping brands expand their influence, activate the right voices, and create campaigns that resonate with audiences at scale.
Her mission is simple: build powerful creator networks, execute seamless brand collaborations, and turn influence into measurable business impact.
